In response to my one loyal follower, I decided to look up to see just how many Geico commercials there are on television. I think I saw 6 different Geico commercials on television today. There is like 100 different viral videos on their YouTube page. I read one of the comments on there YouTube website that said something along the lines of "I love Geico commercials I'll be sure to get their insurance when I get a car." Who really are they trying to reach with all these different campaigns? It seems they are just throwing campaigns out there to reach a vast majority of people. While their competitors seem to be selling you peace of mind after accidents and how there rates will not increase after accidents. Geico has made campaigns that are fun and interesting to their audience and actually get people to watch their commercials. While you may think they are silly, there is a consistent message they put out and that it can save you money if you switch insurance companies. Geico dares to be different and actually seems to make buying car insurance fun.
Ryan Nguyen
Here is an example of one of Geico's campaigns
Geico Commercial
Hey, I have two points. I think it is time you start utilizing this blog more.
ReplyDeleteAlso, I have thought that Jack Link's Beef Jerky's Messin With Sasquatch campaign is the dumbest thing I have ever seen... But look what I found for one of my class assignments. http://www.prfirms.org/index.cfm?fuseaction=Page.ViewPage&PageID=716
Also, what are your thoughts on Hillshire Farm's Go Meat! campaign?