It took four days for GAP to realize that it made a mistake changing its logo. GAP rolled out its new logo on their GAP.com website on October 7th after listening to consumers opinions on the logo on their Facebook page.
The GAP logo an iconic image well font to people all over the world decided they wanted to change their logo to show the evolution of the GAP brand. That understands since the targeted audience for GAP is the millennia generation. They used Facebook to communicate with their consumers about new designs for the logo.
GAP old logo and now there current logo is not the problem. The problem is that instead of an agency coming up with a new design it turn to crowd sourcing. A cheap way to try and change its brand image with the help of the targeted audience.
Instead what they should be trying to do is focus on the great quality of their jeans and t-shirts. That is what a brand is truly made up of not a logo.
Ryan Nguyen
We went over this a lot in my one course. I honestly feel as if this was all a setup. Think about it. By changing its logo for a couple days, everyone was talking about GAP. In that regard, the move did a ton to get people talking about the company again.
ReplyDeleteAlso, take a look at the second logo. Did they honestly think it would have been a good idea to change to that? I hope not.