Thursday, October 14, 2010

Halloween Candy

Did you start getting candy for little children running up and down your street dressed up as little monsters and of course you will get the occasional teenagers? Halloween is just around the corner.

According to Brand Passion Index Butter apparently Butterfinger has a large online following. I imagine it is from the very entertaining campaign from a few years back with Bart Simpson and Homer Simpson. Next are Brach's Candy Corn, Hershey's Kit-Kat, Reese's Peanut Butter Cups and Mars' Snickers.

This brings me to my favorite holiday campaigns by Reese's Peanut Butter Cups. It is great. It makes me laugh because it is so true the scariest part of Halloween is in fact giving away all your Reese's.

You see a lot of advertisers these days trying to appeal to consumers by just making them laugh. For instance, every adult beverage commercial, old spice commercials, car insurance commercials and so on they just want to make you laugh while of course selling their product. Comedy does not work for everybody because everyone has there own definition of what makes them laugh.

Ryan Nguyen

1 comment:

  1. I love Reese's. And that is the scariest part of Halloween.

    ReplyDelete